10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
The SMS exam has 165 questions and runs 3 hours.
These 10 free SMS questions are organized by exam domain, so you can see how each part of the Certified Social Media Strategist blueprint is tested. Reveal the answer and explanation under each question.
A business software vendor attracts finance directors to its social posts but generates few qualified opportunities. Interviews show that IT managers remove products from consideration if integration requirements are unclear, before finance reviews a shortlist. The vendor can document its integrations. Which strategic change addresses this gap?
Correct answer: B - Add integration evidence for IT evaluators, connected to the finance-oriented business case.
A subscription company funds a social onboarding program to reduce cancellations during customers' first 60 days. The team reports tutorial views, discussion activity, and completed setup tasks. For the executive scorecard, which additional measure most directly captures the intended business outcome?
Correct answer: C - Percentage of the original new-subscriber cohort with an active paid subscription at day 60.
A U.S. luggage brand gives a creator a suitcase without requiring a post. After using it, she records a favorable review for a U.S. audience. The video displays '#collab'; the free-product explanation appears only after viewers expand the caption. What revision should the brand request before sharing the review?
Correct answer: C - State clearly, aloud and on screen, that the brand provided the suitcase free.
Tomorrow's campaign has completed all required checks and approvals. A copywriter then replaces one sentence with a stronger product-performance claim. Policy requires fresh approval for changed claims; the previously approved version remains accurate and available. The revised claim cannot be reviewed before launch. What should the publisher do?
Correct answer: D - Publish the unchanged approved version on schedule and submit the revised claim for approval.
Two campaign workstreams start together: landing-page production takes five working days; a separate creative team needs two days for copy followed by four days for design. Final testing takes two more days and starts only when both workstreams are complete. Extra help can shorten either page production by two days or design by one day, at the same cost. Nothing else can be shortened. Which purchase brings launch forward?
Correct answer: B - Faster design: launch moves from eight to seven working days.
Two campaigns aimed at qualified business inquiries each spend $2,400 on media. Video generates 120 inquiries, including 30 that meet the agreed qualification criteria. Carousel generates 60 inquiries, including 40 that qualify. The next budget test will favor the lower observed media cost per qualified inquiry. Which comparison supports that choice?
Correct answer: D - Video: $80; Carousel: $60. Give Carousel priority.
A prerecorded setup video explains each step aloud. It signals success with a chime and failure with a buzzer, without identifying either outcome visually. Its synchronized subtitles reproduce speech accurately. Which change addresses the remaining captioning issue under WCAG 2.2 Success Criterion 1.2.2?
Correct answer: A - Add synchronized captions identifying the success chime and error buzzer.
Dozens of members agree with a customer's angry post about a subscription price increase. The price information is accurate, and the discussion contains no threats, personal attacks, or exposed customer data. The community manager has approved pricing information and authority to answer routine questions. How should the thread be handled?
Correct answer: A - Keep it open, acknowledge the concern, and explain the verified pricing changes.
A customer community's recommendation survey produces a Net Promoter Score (NPS) of exactly +28. Which statement must be true of the valid responses?
Correct answer: D - The promoter share exceeded the detractor share by 28 percentage points.
Immediately after a website release, analytics records far fewer purchase events from both paid and unpaid traffic. Completed orders and revenue in the order system remain steady. Consent settings and attribution rules have not changed. Which explanation and next action best fit the evidence?
Correct answer: B - Tracking disruption; reconcile test-purchase events with records in the order system.
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